About us

We are Icone

For twenty years, from Paris to Los Angeles, we have brought together creative and technical talent to see each project through, from the first conversation to final delivery. We imagine and produce to the highest standard, from idea to image, from 3D to digital content. We step in at every stage, or only where a project needs us. A close-knit team, direct conversations, and a trust our clients have counted on for years.

At Icone, we don’t just create. We commit fully to every project.

How we work

One system, from creation to deployment.

01

Concept

One guiding idea before any production.

Before thinking about shoots, formats or production, we define what the brand wants to say and how every asset will express that same vision.

02

Integrated production

One system, every expression.

Film, photography, sound, 3D: a production designed to create every asset simultaneously, under one artistic direction.

03

Adaptation

Each medium has its own version, designed for its use.

Editing, colour grading, VFX, subtitling. 16:9, 4:5, 9:16, square: every medium gets its own version, not a crop.

04

Image generation

Technology serving the artistic direction.

Visuals and videos are generated in full respect of the brand’s guidelines, then directed, selected and refined by our teams. Depending on the need, we work with market tools or develop proprietary models, trained on a specific product and independent of the major tech platforms.

Expertise