EN 
FR Communication, advertising & production agency
Who we are
We are Icone
Founded in 2006 by Sarah Huot
An independent creative agency based in Paris and the United States, we partner with brands to create tailor-made content at the intersection of strategy, design, digital and production. We develop strong, coherent concepts and bring them to life across every format: campaigns, films, photography, digital content, websites, animation, 3D and visual effects.
With our in-house studio, we support our clients at every stage, from strategic guidance and creative development through to production and final delivery. Production, post-production, VFX, 3D animation and generative AI production all sit under one roof, allowing us to maintain full creative and technical control throughout each project.
For over 20 years, we have collaborated with leading names across luxury, beauty, culture and innovation.
20
Years of experience
02
Offices · Paris & Los Angeles
360°
Integrated creative chain
Selected work
Content created combining artificial intelligence tool and traditional graphic expertise.
Visual R&D project for the beauty industry
Interactive mini game, designed and built by ICONE
Aired on RMC Découverte and produced by Icône, “Mitterrand, Builder of Mysteries” received excellent reviews, notably from Le Figaro and France Inter.
Brand concept and editorial strategy for Louis XIII. Key visual productions and films.
Production in 3D of the BNP Personal Finance mascot for international use, including web, print, and animated packshots. Motion graphics, animations, and renderings of the mascot.
Direction, post-production, and 3D.
Promotional film for the new Karl Lagerfeld x Jaspal collection.
Creation Design ArmyDirector Dean AlexanderProduction Icone ProductionModel Clémence Lognonne, CitymodelsStylist Christine de LassusMakeup Angie Moullin
This Brand-Content project for Cartier includes a wide range of offerings, bringing together numerous videos on various themes on a single platform. Time, color, craftsmanship, creativity, scents… these are all subjects that highlight meaningful digital content.
We handled the editorial content, video production, and post-production for this project. In partnership with the American company Ivy, we implemented the communication strategy and an interactive platform with a “click-spot” system, allowing users to delve deeper into product information.
Production, direction, and post-production of the opening sequence for the TV show “Si Les Murs Pouvaient Parler ” on France 2, hosted by Stéphane Bern.
Strategy, creation, production, and post-production of a series of videos for the “Team Up For Excellence” campaign by Rémy Martin
Geolodge designs and deploys tailor-made, luxury, temporary, and eco-friendly accommodation solutions. Icône has been involved in the brand’s creation since its inception, including strategy, graphic design, logo, and website development.
To help their prospective clients visualize this new adventure, we have created 3D visuals of the lodges in their respective settings. Additionally, we commissioned a large-scale mural created by the illustrator Daniel Egneus.
Internal films for Chanel.
Sets designed in 3D, with characters hand-drawn frame by frame.
Icone actively contributed to the celebration of BNP Paribas Cardif’s 40th anniversary. By developing a comprehensive communication and strategy for this event, we accompanied Cardif in making this anniversary a memorable experience for all its employees.
In addition to the internal communication strategy, Icône created a graphic design style guide and various communication materials. This included the 40th-anniversary logo, a commemorative book, videos, photos, and copywriting services.
We also designed a “digital book” for the press, containing a press release and an autoplay video that starts playing when the book is opened.
Our teams have followed the development of this extraordinary automaton, from its initial concept to its final realization, over several months. This masterpiece is created by the renowned Maison Van Cleef & Arpels.
Requiring the collaboration of dozens of artisans, whose creative processes we captured on film, this unique object embodies the values of innovation held by the esteemed High Jewelry brand.
Motion design and hand-drawn illustrations telling the story of Maison Cartier and Santos-Dumont.
We were consulted by Maison Michel to develop a new communication framework for their international retail service. As a result, we created several different film formats showcasing their craftsmanship and inspirations, helping to decode the essence of each collection.
Photo retouching for the advertising campaign.
Our scope
One team, every expertise.
Strategy · Production · Post-production
01 Brand strategy & territory
Positioning, brand platform, creative concept, visual and verbal identity.
02 Editorial & storytelling
Editorial territories, storytelling, key messages and language guidelines.
03 Web & digital
Websites, campaign pages, digital content, e-commerce, CRM and market adaptations.
04 Images, 3D & packshots
Product visuals, 3D modelling, packshots, materials and premium variations.
05 Films & motion
Campaign films, savoir-faire content, social capsules and motion design.
06 Print · Retail · Social
Key visuals, out-of-home, retail, social media and multichannel formats.
07 Documentaries
ICONE designs and produces premium documentary films and series of strong editorial and visual ambition. From first idea to final delivery, we combine creative vision, production know-how and financial engineering to build large-scale projects, backed by hybrid financing models and French and international partnerships.
Before / after
VFX & 3D
3D scene → final render